Proudly-Unchanged-48-sheet

POWERS IRISH WHISKY ‘Proudly Unchanged’

OOH + PRESS CAMPAIGN

In a fast-moving, dispensable world where brands chop and change what they stand for, how refreshing to find one holding true. POWERS has single-mindedly stuck to their unique Pot Still Whiskey-making method for more than 230 years, unchanged from the very first drop. Something worth raising a glass to, I reckon.