POWERS WHISKEY ‘Centre Cut’
PRODUCT DESIGN
The original brief from our Pernod Ricard client to help launch the brand in the US, did not mention the need for a glass to be created. However, it proved the ideal way to present the ‘centre cut’ story visually so US drinkers could grasp in one fell swoop why this age-old whiskey is made like no other, taking the best of the whiskey from the heart of the distillate. It also gave bartenders an engaging story to tell.
The fact the liquid sits meticulously dead centre like a spirit level is not only appealing to look at but also curious to others in the bar, driving further sampling.
50,000 of these beautiful bespoke glasses were initially rolled out with the distinctive Powers ‘P’ branding neatly stamped into the base. The longer-term plan is to sell them as part of gifting packs.
As for Irish bars stocking the popular POWERS GOLD LABEL whiskey on their optics, once again we got creative to tell the ‘centre cut’ story.
