KING OF SHAVES ‘Better Because It Bends’
TV COMMERCIAL
Take one challenger brand, a monkey armed with a new bendy razor and a bearded bloke, namely Charles Darwin. Add a stonkin’ tailored music track, et voilà! Shaveolution, the perfect launch pad for King of Shaves new razor, Azor, to challenge Wilkinson Sword’s and Gillette’s domination of the market.
This bold approach quickly helped King of Shaves leap to no. 2 in the UK market. Who says small budgets don’t get big results, eh?