FÁILTE IRELAND ‘Wild Atlantic Way for Star Wars’
CINEMA COMMERCIAL
An ad from another planet. Quite literally. Shown nationwide in cinemas 2 minutes before the opening credits of Star Wars 'The Last Jedi', this ad perfectly forced the captive, sci-fi mad, Irish audience to re-appraise their very familiar Wild Atlantic Way with fresh eyes, seeing it like they'd never seen it before and powerfully reminding them of its lure as a stunning holiday destination.